There are various reasons why you may want to find out how much traffic a website is getting. It may be because you want to check how much traffic other websites in your niche are getting so that you can compete with them. It may be because you want to start up a website and want to research the niche to find out how much people are interested. Whatever the reason may be, there are many ways you can find out traffic data of a particular site. Although it is difficult to measure the traffic of a site accurately but, there are many tools that can give you approximate values of page views and unique visitors. Listed below are 4 of the best tools.
Google Adwords is one of the best tools for monitoring website statistics. You can use the Display Planner to learn about a site’s traffic and demographics. You can monitor worldwide stats as well as stats by region. You can get all the basic stats with Google Adwords like page views, unique visitors, demographic details and more. To get the information, you need to go to Display Planner and sign in with your Google Account. Then, you need to put in the site’s domain for which you want to get the information in the search box. Remove geographic targeting to see global traffic, and click ‘Get Placement Ideas’. This will show you the average impressions per week of the domain.
SEM Rush helps to find information about your competitors’ paid ad campaign and other details. You can get lots of information revolving around organic search traffic for any website. All you do is put in the website URL and you will know how that particular site has fared in organic search over time. You can split this data by country, which will let you know which sites are sending traffic. You can also check for keywords that are bringing the most visitors. You can estimate how much traffic a website gets for every keyword based on position and search volume.
Alexa tracks statistics for those who have the Alexa toolbar installed on their browser. Thus, the data represented is not very accurate but, it gives a rough idea of a website’s popularity. Based on a combined measure of page views and unique visitors, Alexa gives estimates on the number of search analytics, audience information, bounce rate and much more. If you use Chrome, you can install the Alexa extension; if you use Firefox, you can get the Alexa add-on; and if you use Internet Explorer, you can download the Alexa toolbar.
SimilarWeb is a website traffic checker that is more accurate than the others with lots of more details. It gives you a line graph with values for the number of daily unique visitors and the sources. You can learn about the site’s traffic, countries that are sending the most traffic, how much time users spend on a site, keywords that bring in organic referrals, top referring sites, top destination sites, audience interests, display ads and much more.
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Keeping an eye on your competitors’ websites is important. You can keep a check on the amount of traffic they are getting, their page views, unique visitors, ranking keywords, bounce rates and much more by using tools like Google AdWords, SEM Rush, Alexa and SimilarWeb.