4 Tools To Find Out The Amount Of Traffic A Website Gets

There are various reasons why you may want to find out how much traffic a website is getting. It may be because you want to check how much traffic other websites in your niche are getting so that you can compete with them. It may be because you want to start up a website and want to research the niche to find out how much people are interested. Whatever the reason may be, there are many ways you can find out traffic data of a particular site. Although it is difficult to measure the traffic of a site accurately but, there are many tools that can give you approximate values of page views and unique visitors. Listed below are 4 of the best tools.


Google Adwords

Google Adwords is one of the best tools for monitoring website statistics. You can use the Display Planner to learn about a site’s traffic and demographics. You can monitor worldwide stats as well as stats by region. You can get all the basic stats with Google Adwords like page views, unique visitors, demographic details and more. To get the information, you need to go to Display Planner and sign in with your Google Account. Then, you need to put in the site’s domain for which you want to get the information in the search box. Remove geographic targeting to see global traffic, and click ‘Get Placement Ideas’. This will show you the average impressions per week of the domain.

SEM Rush

SEM Rush helps to find information about your competitors’ paid ad campaign and other details. You can get lots of information revolving around organic search traffic for any website. All you do is put in the website URL and you will know how that particular site has fared in organic search over time. You can split this data by country, which will let you know which sites are sending traffic. You can also check for keywords that are bringing the most visitors. You can estimate how much traffic a website gets for every keyword based on position and search volume.


Alexa tracks statistics for those who have the Alexa toolbar installed on their browser. Thus, the data represented is not very accurate but, it gives a rough idea of a website’s popularity. Based on a combined measure of page views and unique visitors, Alexa gives estimates on the number of search analytics, audience information, bounce rate and much more. If you use Chrome, you can install the Alexa extension; if you use Firefox, you can get the Alexa add-on; and if you use Internet Explorer, you can download the Alexa toolbar.


SimilarWeb is a website traffic checker that is more accurate than the others with lots of more details. It gives you a line graph with values for the number of daily unique visitors and the sources. You can learn about the site’s traffic, countries that are sending the most traffic, how much time users spend on a site, keywords that bring in organic referrals, top referring sites, top destination sites, audience interests, display ads and much more.


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Keeping an eye on your competitors’ websites is important. You can keep a check on the amount of traffic they are getting, their page views, unique visitors, ranking keywords, bounce rates and much more by using tools like Google AdWords, SEM Rush, Alexa and SimilarWeb.


SEM vs. Social Media. Which will help you achieve your marketing goals?

Beyond the traditional marketing methods of including your web address on your business card and other printed materials, there are two primary methods to drive traffic to your site: Search Engine Marketing (SEM) and Social Media Marketing.

With limited budgets or limited time, which is the right strategy for your Company? Let’s have a look at some of the important points.

  • Audience behaviors in search vs. social media

Understand how people behave both on social media and search engines, review data such as when they use each and what they do or look for in search vs. social media. Compare the queries people use on search and social media. Once you have a good grasp of your audience behaviors on search and social media, think about the roles of search and social media and align them to your digital marketing projects.

Social impacts on SEO

We now see more impact from social media on the organic search results i.e. social sharing, reviews, authorship, etc. We have to admit that user-generated content such as a customer’s review on a product or a service is one of the biggest factors that impact buying behavior. Social media can actually help in your link building and contribute to raising your rank on search results. Digital marketing strategy should leverage the social activities and social assets to improve the organic search performance.

  • Integrate search and social 

As long as you think of search and social media as separate projects and place them in silos, you won’t see the maximum impact of your business. The search keywords, social conversations and the target audience behaviors are some of the key information that you should be sharing between the two.

  • Set the best practice and make Sure everyone follow it

Next step is to pull all the findings, goals and process into a best practice guide for your digital marketing team and provide the training so that everyone understands it, and enforce the guide among all concerned parties.