Every website owner wants to rank on the first page of SERPs. You may be one of them and have been working hard to get to the top. It may have been possible that you managed to reach where you wanted to and then suddenly, you find that your site has lost its ranking. One of the major cause of this could be that your site has been hacked. You need to know that hacking can pull down your website’s ranking heavily, and it will take you a long time before you can get rid of the spam and get back to the top.
Hackers want to use your passwords, identity, banking information, credit card information and more, and get rich quickly. Or, they want to use your website for pirated software, pirated music, phony prescription drugs and more. These cyber criminals first identify vulnerability in software and then create another software that exploits the vulnerability. They then send their created program onto the Web to attack websites that have the vulnerable software. If your site is one of those, then it gets attacked. Once the hackers have gained access to your site, they may spam your site or install malware.
Once you have created a website, you need to maintain it regularly. For example, if you have a WordPress website, any vulnerability in the WordPress core software, themes or plug-ins will lead to hacking your website too. So, if you don’t regularly install updates, you become an easy target for hackers. Outdated software is the most common reason found to be prone to hacks. So, make sure to keep updating and maintaining your website to keep it healthy.
If you are unable to maintain and upgrade your site, and are infected with malicious software, Google will blacklist your site. Your site will be flagged or removed, resulting in a significant drop in your rankings. Google blacklists around 10,000 websites daily, so you can imagine how hackers are attacking websites on such a high basis. Make sure your website is not prone to such attacks because if you are blacklisted, you will lose around 95% of traffic on your site.
Has your site been hacked?
This is one question you need to find an answer to. On your site’s search results, if you see a warning saying ‘This site may harm your computer’, you can be sure that your site has been hacked. If you still click on this link, you will see a message saying “Danger: Malware ahead!”
If you have an account in Google Webmaster Tools, Google will alert you for any malicious activity in your account. It will also send notifications to your domain email accounts.
If you haven’t received any alerts or notifications but, you still want to check for any malicious activity, you can visit the Search Engine Ranking Report site and use the free Malware Scanner tool.
How to fix the hacks?
If you have found hacks on your site, you will want to fix the issues. Obviously it will cost you thousands of rupees and sometimes lakhs but, you need to get it corrected. It will take a lot of time to get rid of the malicious code, rebuild your content and getting de-blacklisted but again, it needs to be done. Apart from keeping your site updated and backing up your site regularly, you also need to invest in some real-time monitoring, which will check for malicious activity on your site and fix and clean it instantly.
As you know, prevention is better than cure. So, always go for highly secured website and backup system in place, so that Google loves your website. Jain Technosoft is one such name in the industry that has an expert team of professionals who can take care of your website’s security and also rank the website on the top of search results for longer.