If you are having a tough time finding content that is highly-shareable for your social media accounts, we are here to help you. Here are some ways on how you can find the best content that your audience will love and some other techniques on how you can increase the likelihood of your content to be one that is highly-shareable.
How to find the best shareable content?
Use user generated content
Social media marketing strategies highly depend upon user generated content, which include blog posts, reviews, polls, quizzes, surveys, webinars, contests, etc. For example, people while considering purchasing a product or service, would like to hear from others who have already used the same. This would be a higher trust factor for potential customers. So, it is highly recommended to use user generated content but, most importantly, only after asking for the users’ permission to do so otherwise they might feel that you are violating their privacy rights.
Share what your audience likes
Share content that a great part of the audience is already inclining towards. You can use the hashtag tracking technique to find out what content is interesting them. You can use tools that automatically show the content that is getting most popular for a particular hashtag. Obviously, you need to be careful with this technique because it isn’t necessary that what is trending with the audience is good enough to share. You need to be aware of what is in the news and discussions.
Use curation tools
Curation tools are those that can be set up to automatically find and share content that fits certain parameters like keyword matching, hashtag usage, etc. But, you must be very careful with such automatic tools because you can’t completely depend on them. These tools may post any and every thing they find fitting your parameters, which could even include anything weird or inappropriate.
Use content from influencers
Share the content that influencers post. If you want to follow a particular influencer and you trust that whatever he will post is sure to be appropriate and honourable, you can set up social media sharing tools that will let you automatically share whatever he publishes. But again, you need to be very careful with such tools too. Use them only if you are very confident of the influencer.
What other techniques should you implement?
Find the best time for publishing
You need to plan which is the best time for publishing your content so that a maximum number of audiences can view it. You may check on your analytics data to find out the best time. Or, you may try posting at different times of the day and week to see which time slot works the best for you. You may rely on the studies that have found out the best time to post on particular social media platforms but remember, your audience may behave differently from the general audience.
Repost the best content
You put in so much effort and time to create a perfect social media update. What for? Just to post it once? This is not enough. Repost your content multiple times to bring it in front of a high number of audiences. Posting it once might have people missing to view it. Facebook keeps refreshing its NewsFeed. Tweets have a lifespan of only 20-25 minutes. What about those people who weren’t active during that time? So, post the update that performed really well again and again.
Use these tips and techniques to make the most of your social media accounts. Also, spend a little on advertising what you publish. You need promotion for any kind of effective marketing. So, invest in hiring the best social media marketing services from one of the top companies in Bangalore to help you have an effective plan and incredible success.
It is highly important to have highly-shareable content on your social account. For this, you need to first find such content. You can do this by using user generated content, hashtag tracking, curation tools and content from influencers. You must also find out the best time for publishing your content and must also make sure to repost the best content repetitively.