How to Increase Page Views and Reduce Bounce Rates?

You may think that bringing visitors onto a site is the most difficult task after creating a website. But, a bigger difficulty is having the visitors stay for a longer time on your site and reducing bounce rates. You may see visitors coming to your page but, not staying there for long and quickly navigating away. Why is this so? You may be having amazing content to share and a great design too but, you might still be facing this problem. Don’t worry. Follow the tips we bring to you in this article and you won’t be complaining any more.

reduce-bounce-rate

Avoid long posts

First of all remember that even if you have excellent content, viewers won’t be reading it if it is a very lengthy one. Chunks of content placed on a page are very boring to read. Add images and infographics to your blogs and cut down the content to the minimum. Even if you wish to write down all you have thought of, break the content into multiple short articles rather than having a single elongated one. Short articles add interest for the users and then you can advise them to read your next article for more information. If the readers are interested, they will definitely read the next one and then the next and so on. This way, you will be able to compel readers to read the entire content but, in an interesting way. Also, this will increase the time they spend on your site and also your page views.

Use fragments of content on your home page

Just like it is recommended to split long posts into many tiny ones, it is also suggested to quit having entire length of any blog on the home page. Use a fragment of your blogs on the home page, to give your readers a glimpse of what you have to offer. Leave the fragment incomplete by adding the “Read more” button at the bottom. Those who find the fragment interesting will want to go to the page were the entire blog is posted. This will again increase page views and keep the visitors interested. Also, this reduces the loading time of your home page. This is a benefit because visitors don’t stay for more than 5-10 seconds on a page if it takes time to load. So, if you have lots of content on your home page, it will increase the loading time, which will result in higher bounce rates.

Suggest some related posts at the end of every blog

If you have blogs that in some way or the other relate to the blog your visitor is on, make sure to mention it at the end of the blog. For example, if the reader is on a blog that shows the benefits of buying a villa, at the end of this post, give a suggestion to the reader to go to the blog which talks about how to decorate a home. A person who is looking to buy a villa will definitely decorate it after purchase. So, he would consider reading your suggested blog in search of new ideas. This technique will keep readers interested and will increase page views and the time users spend on your site. Don’t forget to add this ‘Related posts’ or ‘Suggested posts’ section in every blog you write.

Utilize your sidebar effectively

You have the sidebar space on your site. Use it effectively to increase page views. How? By simply mentioning a section about the most popular or most liked posts on your site. This will interest the users to know what is in the post that made it the most popular and most liked one. You can keep updating this section every week or every fortnight.

All the above mentioned tips will bring a better user experience, which means happy users, and users who are happy to be with you, will consider coming to your site again. The more the users are on your site for a longer time, the more search engines will consider you. Thus, by following the above mentioned tips, you can improve your SEO. For more assistance and better search engine optimization services, you can get in touch with Jain Technosoft, who has a professional team that works on a multi-step process that ensures high ranking of your site in search engines and also improves your conversion rates. They will help you stay on top of SERPs for a longer period of time.

Advertisements

Guidelines to a Perfect Mobile Marketing Strategy

Usage of mobiles has extended too far. People are using mobiles for everything – apart from making calls and texting, people are using them for surfing the web, shopping for products online, ticket reservations, playing games, listening to music, watching movies, etc. There are more than 7.2 billion mobile users around the globe at present. Around 80% of internet users own a mobile; 51% use their smartphones for using the web, while 42% use the desktop/laptop to do so. The eCommerce business owners say that a significant amount of their traffic comes from mobiles. On an average, this number has been calculated as 45%.

Mobile-Marketing-Startegy

With the rise of mobile phones and mobile phone buyers everyday, there is only going to be a rise in the number of mobile searchers. With smaller screens than desktops and users becoming impatient day-by-day, it is very essential that the webmasters create a great mobile friendly website and have a focused mobile marketing strategy. There is lots to consider if you don’t want to miss out on a big lot of potential customers.

Responsive design

Smartphones can do almost everything a laptop or desktop can. They can show all those images and videos that can be seen on a laptop. The only difference is that their screen size is smaller. So, you need to understand that all the content you provide on your website needs to be able to fit well in the small screen. The same image should be clear and visible on the larger screen size as well as a tiny one. There should be no distortion. Same goes for videos. Regarding the text, make sure to use only one or a maximum of two font styles and sizes. Having too many different styles and sizes on a small screen will make it too disturbing. Make sure your website on a mobile device doesn’t look cluttered and messy. Responsive websites play a very important role in mobile marketing strategy.

Easy access

It is important that your website can be easily accessed across a number of devices and online channels. You should have fresh and unique content in order to attract users’ attention and your website should be easy to navigate through on any device or platform. Around 30% of traffic driven to a website is from social media. So, you need to make that passage from one platform to another as smooth as possible.

Loading time

Make sure your website doesn’t take too long to load. Include relevant images and videos but to an extent that it doesn’t hinder the performance of the site. Also, check for other problems that might be slowing down your website. If the website takes too long to load, the customers are likely to navigate away within a few seconds.

Understand your audience

The strategy you plan should be based on what audience you want to target and by understanding what the audience would be needing from you. If you already have been in the business for some time and want to revise your marketing strategy, the best way is to talk to your customers and ask them what they think about your brand and what they expect from you. Ask them for their feedback on your products and services. You can also prepare a questionnaire or survey form and have it filled by your current customers. Analyze your customers’ behaviour, engagement with your website and how they make a purchase, and see where you need to improve.

Scan your competitors’ activities

You may also see what your competitors are doing and what they are offering. Make sure to see what other people in your own industry are doing. There is no point in following those successful brands or strategies that do not cater to your segment or audience type, no matter however successful they are.

Test and evolve

You have created all that is needed and you think it’s done? No! You need to keep analyzing the market from time-to-time and keep testing your website and other elements regularly to make sure your customers are satisfied and you are meeting the changing market trends. Everything needs to change after a certain amount of time. Evolve your strategies to meet the ever-changing market requirements.

Jain Technosoft is a leading website development company in Bangalore who has an expertise in creating responsive websites. They can also help by building a perfect Digital Marketing Services for your business based on your industry type and requirements.

Guidelines on How you can Protect Your Site from Getting Hacked

website-hack

Hacking is an issue that has been faced since a long time. People are hacking websites, email ids, social media profiles and everything they can. It is not necessary that websites are hacked to steal your data but, it may even be to use your server as an email relay for spam or to setup a temporary web server to send illegal files to the users. Hacking is done through automated scripts. Last year saw a 180% increase in the number of sites getting hacked! Hence, we bring you a few tips that you must follow to prevent your website from facing hacking issues.

Passwords

It is a well-known fact that you must have a strong password to protect anyone from hacking it. A strong password means one which is long – more than 8 characters in length, because longer passwords are harder to guess. Your password should also include a combination of numbers and alphabets, with a mix of upper case and lower case letters. Keep your password complicated for others to guess but, easy enough for you to remember. You can turn on a 2-factor authentication for strengthening your account’s security. You should store your password as encrypted values, preferably using a one-way hashing algorithm like SHA or you can also salt your passwords using a new salt per password. Remember not to use the same password across multiple services.

Hosting Provider

Check with your hosting provider to offer you with support for dealing with issues related to website hacking. If you do not have a hosting provider, you need to be well-prepared yourself to deal with such complex issues related to website security. Generally, the hosting companies take care of applying security updates for the operating system you are using. So, be sure to check with them.

Error messages

When sending error messages, be careful about what you indicate. Be very cautious while using the language to communicate with the users. In a login form, if a user types incorrectly, you must only say “Incorrect username or password”. Do not instead indicate which one of the two is incorrect. For example, if you indicate that only the password is wrong, and the person trying to login is a hacker, he will now only have to concentrate on hacking the password because he knows that the username is correct.

Software

Ensuring that all your software is up-to-date will keep your website secure. This applies to both server operating system and any software you may be running like CMS or forum. Outdated software is a very common way in which a hacker can get control of your site. So, make sure to keep your plug-ins and add-ons updated. Some softwares like WordPress, Umbraco and CMS notify you of available updates when you log in. Make sure to keep them updated with time.

File uploads

Allowing users to upload files on your website can be quite risky. It is possible that an uploaded file can contain a script that can open up your site when executed. So, you need to treat your uploaded files with great caution. You need to stop users from being able to execute a file that they upload. What you can do is rename the file on uploading to ensure the correct file extension or change file permissions. You must also prevent direct access to uploaded files. Hence, you will need to create a script to fetch the files from the private folder and deliver them to the browser.

Validation

You must always consider validation done on both the browser as well as server side. Browsers are well-built to get hold of minute failures like a certain field left blank while filling a form or when you enter a text in a numeric field. If these failures are neglected, you may be in for a malicious or scripting code being inserted into the database. Hence, make sure to check for browser validation and deeper validation server side.

If you want to have a secured website from a trusted web hosting company, Jain Technosoft is where you should come to. They are also one of the leading SEO companies in Bangalore, who have a skilled team of web developers and web designers to create the perfect website for you.

What Are The Features Of A ‘Good Link Profile’?

According to Google’s algorithm, a link profile of a website is one of the major reasons for a site’s higher ranking. A link profile is more than just backlinks. A good link profile has lots of high authority links and no spammy links.

Here are the features of a good link profile:

Anchor text

As we know that backlinks are the most important aspect of a good link profile. Similarly, the most important feature of backlinks is anchor text. Branded anchor texts are those which include the brand name of the company. A link profile that shows diversity in the form of branded anchor texts is what Google considers a good link profile.

Authorized linking sites

The value of a website increases when it receives a link from a high authority site. Also, the link should be one that can be followed. If it is a link with the “nofollow” tag, Google does not transfer PageRank or anchor text across these links. This causes a drop in the target links.

Relevant linking sites

The backlinks for a site must come from sites with a similar topic. A good link profile has links with relevant content that surrounds the anchor. When a site has relevant links from sites that are in its niche and when the content displayed is also closely related to its niche, the value of the site increases.

Internal linked pages

It is important that links connect deeper with the site’s structure. Generally, the links always connect to the website’s homepage. But, it is necessary that the internal pages of the site are also strengthened with backlinks in order to provide higher authority of the site as a whole. The deeper the link goes into a website’s structure, the more valuable it is in a link profile. Hence, it is important for you to provide strong content, which will provide linkable value for those internal pages. If your website has links to a majority of your pages like Homepage, About Us, Contact, Blog and other pages, it signals that you have a good link profile. A good website has many linked pages. The broader the distribution and diversity of linked pages, the stronger the link profile.

Number of links to a page

As we read earlier, the more links a page receives, the better. But, this is not effective if the links got are all from the same site. Multiple links from a single site do not add value to your site. Getting many links from one site is not harmful but, neither is it profitable. You will want links to your pages from different sites.

No paid links

People are paying to get more links in order to get high page rankings. Links are bought, paid and sold, which is a very wrong practice. Paid links are actually spam. And, if Google finds out the presence of paid links in your link profile, you will be highly penalized.

Now that you understand the features of a good link profile, you will know better what strategies to use. But, one of the most important things to keep in mind is good content marketing. Great content brings more links.

If you want to build a website with great content and all those features to bring in more links to your site, you can approach Jain Technosoft, one of the leading web development and SEO companies in Bangalore.

Google Considers Adding New Factor in Google’s Ranking Algorithm- SSL Site Encryption

Google uses about 200 ranking factors in their algorithm-some are proven, some are controversial.

Matt Cutts at Search Marketing Expo said that he’d like to see Google make SSL site encryption a signal in Google’s ranking algorithm.

Barry Schwartz at SMX sister site Search Engine Land wrote at the time, “Let me be clear, Matt Cutts, Google’s head of search spam, did not say it is or it will be part of the ranking algorithm. But he did say that he personally would like to see it happen in 2014”.

Wall Street Journal reported that Cutts also has spoken in private conversations of Google’s interest in making the change, according to a person familiar with the matter. The person says Google’s internal discussions about encryption are still at an early stage and any change wouldn’t happen soon.

A Google spokesman said the company has nothing to announce at this time.
As of now there is no comment from Google but Matt Cutts would love to see Google reward websites that deploy better security.

SEM vs. Social Media. Which will help you achieve your marketing goals?

Beyond the traditional marketing methods of including your web address on your business card and other printed materials, there are two primary methods to drive traffic to your site: Search Engine Marketing (SEM) and Social Media Marketing.

With limited budgets or limited time, which is the right strategy for your Company? Let’s have a look at some of the important points.

  • Audience behaviors in search vs. social media

Understand how people behave both on social media and search engines, review data such as when they use each and what they do or look for in search vs. social media. Compare the queries people use on search and social media. Once you have a good grasp of your audience behaviors on search and social media, think about the roles of search and social media and align them to your digital marketing projects.

Social impacts on SEO

We now see more impact from social media on the organic search results i.e. social sharing, reviews, authorship, etc. We have to admit that user-generated content such as a customer’s review on a product or a service is one of the biggest factors that impact buying behavior. Social media can actually help in your link building and contribute to raising your rank on search results. Digital marketing strategy should leverage the social activities and social assets to improve the organic search performance.

  • Integrate search and social 

As long as you think of search and social media as separate projects and place them in silos, you won’t see the maximum impact of your business. The search keywords, social conversations and the target audience behaviors are some of the key information that you should be sharing between the two.

  • Set the best practice and make Sure everyone follow it

Next step is to pull all the findings, goals and process into a best practice guide for your digital marketing team and provide the training so that everyone understands it, and enforce the guide among all concerned parties.