Best WordPress Backup Plugins

What if your website goes down for a few minutes? What if you lose all the data on your site without any prior warning? Even the thought of it is frightening, isn’t it? You can’t afford to be losing all your data just like that! But, this might happen to you at anytime. Now, you may wonder what can cause a website to fail. There may be a variety of reasons like improper coding, malware infection, payment delays/failure, or accidental data deletion. So, do you have any preventive measures for this situation? For those who haven’t yet, we are here to help you learn about a variety of WordPress plugins that you can use to backup your pages, photos, posts and all that is present on your WordPress site. You need a plugin that helps in backup of your site, easy restoring and automated functions. Here is an extensive list of such plugins that you can choose from.

Wordpress-Backup-Plugin

VaultPress

This plugin is developed by Automattic, which is the parent company of WordPress, this being the biggest advantage. Along with automated backups, it also conducts security scans everyday to make sure that your website is completely safe. Both real-time and daily syncing by VaultPress ensures that you have the backup of the latest version.

BlogVault

Used by more than 85,000 WordPress websites, this plugin automatically backs up your site when any new changes are introduced. It facilitates individual file backup and easy restore. The entire backup is stored to Dropbox, which are made secure with encryption.

BackupBuddy

This plugin has protected more than half a million WordPress websites since 2010! It facilitates an easy full site backup, which can be scheduled based on the user’s convenience. The backup files and data with BackupBuddy can be stored in an offsite location, and the backup procedures notify the users with email notifications.

Backup Guard

This is an easy-to-use plugin that simplifies the backup and restore processes. It facilitates unlimited backup and restores with a single click, thus indicating a quick process. It also facilitates customized backups where the users can choose specific folders for keeping a backup.

UpdraftPlus

With its easy-to-use interface and security, UpdraftPlus can backup large files from large sites by distributing data in different archives. Its easy-to-use dashboards can remotely control the backup database that are stored on different platforms like UpdraftPlus Vault, Amazon S3, Google Drive, Microsoft Azure, OpenStack, etc.

BackWPup

One of the most trusted plugins, BackWPup allows complete backup of all files and data, with the facility of scheduling automatic backups. Your site can be backup-ed to Microsoft Azure or Amazon S3, and the backup database and logs can be tracked via email.

MyRepono

Using automated restoring tools, this plugin helps recover your files unlimitedly facilitated by a single account. All your data and files are encrypted and stored safely with 256 bit encryption. Moreover, the backup files are compressed to 10% of the size of the original.

Duplicator

You may either backup your site instantly or schedule it for a later date with Duplicator. With a large database support, Duplicator can clone a site from different locations. It has easy backup and restore processes with email notifications to keep the users updated.

WP Time Capsule

This plugin will backup your website everyday to Dropbox, Google Drive or Amazon S3. It backs up only the files in which changes have been made, rather than storing the entire site every time. It restores data based on revision history.

WordPress Backup to Dropbox

The name of this plugin itself says that it automatically uploads the backup of your WordPress site to Dropbox. You can customize backups by choosing specific files for storage. With quick and easy install, you can store your backup in locations that are convenient for you.

WP Clone

As the name says, you can copy or clone your WordPress site to another domain or server with WP Clone. This plugin keeps a backup and restores only the user content instead of storing all the system files.

You need to choose the right plugin that can perform the job for you absolutely well without any compromises in security. Do not delay the task of backing up your site and data whatsoever the condition. You must immediately seek the help of proficient WordPress Web developers in Bangalore if you have no idea about backing up your site, so that they can do it for you without any risk to your data.

SUMMARY

You may lose website data without any prior notice for any reason whatsoever. Thus, you need to take preventive measures beforehand like using WordPress backup plugins that help to backup your site. Choose the most appropriate plugin from this extensive list.

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Lessons from beautiful Web pages

What Are The Most Important Features For A Successful Home Page?

Have you been investing all your time in building the most beautiful website pages that appeal to the eyes of the visitors? Do you think this is what will attract them? In a way, yes! But, having only a beautiful page will not help to retain the visitors. In order for them to convert into a customer or subscriber, you need something more. The best web design company knows that there needs to be great marketing and functionality on a home page that will help in conversions. Remember that it is not always the most beautiful homepages that help. At times, it is seen that even the most hideous website converts better than a better-looking website. So, it isn’t necessary that you have the most stunning homepage to make it successful. Obviously, work towards making it pleasing to the eyes but, here are many other important features you need to focus upon.

Lessons from beautiful Web pages

Branding

The first thing visitors will notice about you is your brand. How your logo is designed, what colour, fonts and styling is used, and how it relates to your niche is very important. Create a logo with simplistic yet attractive fonts, use the colours that blend with your product/service range and make sure the logo represents your goals and target. Build a feeling of trust and confidence within the minds of the visitors for your brand.

Images

Imagine great chunks of text all over a page. How much does this interest you? And, what if you have a relevant image or two along with the content? Obviously, it will give a break to the tedious-looking page and retain visitors for longer to go through your content. Now, this doesn’t mean you have to put images plainly anywhere on the page. Place relevant photos strategically so that the eyes of the visitors are immediately drawn to the most important places and keeps them engaged.

Call-to-actions

You need to have clear call-to-action elements on your page to let visitors know what you want them to exactly do. Provide clear Subscribe here, Buy now, Download, Sign up and other buttons to let them know what to click next. Also, if possible, provide only a single call-to-action on the homepage so that visitors don’t get confused with multiple offerings.

Proof and reviews

Visitors want to be highly satisfied and sure before wanting to convert. They need to be assured that they are going to get the best from you. If you already have a significant number of happy customers, make sure to get a few great reviews from them posted on your homepage. Also, provide some kind of proof as to how you have been giving your customers the best. For example, if your business relates to hair therapy services, provide picture proofs of how your clients were before they got your services and how they look now after you healed them. But, whatever you do, make sure you do not provide false proofs or fake reviews.

Language

The language you use should be able to compel visitors to believe and trust you. Use words that focus on the benefits your customers will achieve from you. Use strong phrases that will tell them in brief about how your products/services are going to transform their living, and make sure to highlight them – maybe in a different colour, different font size or by bolding the specific words to attract immediate attention.

Time count

Have you seen how eCommerce websites show a clock counting down the seconds before the onset or termination of a grand sale? This clock creates anxiety in the visitors to know what the sale will be offering when a few minutes are left for the sale to open, or to shop immediately for their favourite products before the sale runs out. This is a tried and tested marketed technique where your users know that time is running out and they thus, take appropriate action.

Endorsements

If you have your blogs featured on websites like Forbes, Entrepreneur and The Huffington Post, who wouldn’t trust you? Endorsements create a big sense of belief in the minds of visitors because they can see that such high-quality and renowned websites have vouched for you. So, make sure to highlight these endorsements to help remove a sense of fear that visitors may have before providing you their important information like email address and other details.

Designing For Mobility Is More Important Than Designing For Mobile

We have just got hold of the tools and methodologies required for designing a great app. But now, we realize that there are many more ‘smart’ devices come up in the market like smart watches, sensors, heart-rate monitors, etc. All these devices are making the field of Internet and connectivity even more complex than ever. With all these devices coming up and seeing a great future ahead, it seems like designers will be required to design for mobility, not mobile alone.

Responsive-Web-Design
Designing-For-Mobility

Internet technologies have become so advanced that it knows what you do, where you live, what you like and all about your online behaviour. For example, you know how Facebook realizes that you have logged in from an unknown device or how online stores work on geo-locations or your online shopping patterns and behaviour, and give you the best personalized shopping experience. There is a long list of such devices that know a lot about you like smartwatches, heart-rate monitors, pedometers, fitness wristbands and more. Do you realize how much a user’s environment and behaviour is captured with all that is available on these devices all together?

We all know that screens are getting smaller day by day but, more capable. Designers need to adapt to what the users want and need. To adapt to all the different screen sizes, the Internet came up with responsive designs. When we speak of responsiveness, it is sad that we limit the term to only being able to adapt to different screen sizes and resolutions, while the actual meaning of the term is being able to respond and establish a good communication with the user. Responsiveness is satisfying the needs of the user in a better way after obtaining information from them. Users give their information with the belief that they will be able to get value in exchange. If you want a responsive website for your business, get in touch with the Best Responsive Web Design Company who understands the correct sense of responsiveness and will help you deliver the best kind of website for your business.

Let us take an example of smartwatches, which aim to reduce the time we stare at screens so as to consume only the required information needed at that time with the help of notifications. There are three things typical about notifications. Firstly, they are simple and brief. Secondly, they interrupt the user without wanting them to request for something. And thirdly, they have limited design capability so that they can fit different screens appropriately. Good notifications do not require access to the full app. For example, Android notifications are rich, excellently designed and actionable. Thus, strong emphasis needs to be laid on the value delivered to the users by service and content providers rather than the design of the app. Obviously, this doesn’t mean that apps will disappear altogether. But, designing ‘notification-first’ apps will increase the value of the app, which will have you focusing on valuable information first and layouts and colours second. However, designers must remember that notifications should deliver useful content to the users and not those that keep interrupting them every time.

All this concludes that designers need to be context-aware. Techniques like field research, shadowing and contextual inquiry are becoming more important than ever because the environment is getting more and more unpredictable. Designers, therefore, need to be thorough and careful about whom they are designing for and what they are designing.

 

All You Need To Know About Website Hacking

Every website owner wants to rank on the first page of SERPs. You may be one of them and have been working hard to get to the top. It may have been possible that you managed to reach where you wanted to and then suddenly, you find that your site has lost its ranking. One of the major cause of this could be that your site has been hacked. You need to know that hacking can pull down your website’s ranking heavily, and it will take you a long time before  you can get rid of the spam and get back to the top.

Website-Hacking

Hackers want to use your passwords, identity, banking information, credit card information and more, and get rich quickly. Or, they want to use your website for pirated software, pirated music, phony prescription drugs and more. These cyber criminals first identify vulnerability in software and then create another software that exploits the vulnerability. They then send their created program onto the Web to attack websites that have the vulnerable software. If your site is one of those, then it gets attacked. Once the hackers have gained access to your site, they may spam your site or install malware.

Once you have created a website, you need to maintain it regularly. For example, if you have a WordPress website, any vulnerability in the WordPress core software, themes or plug-ins will lead to hacking your website too. So, if you don’t regularly install updates, you become an easy target for hackers. Outdated software is the most common reason found to be prone to hacks. So, make sure to keep updating and maintaining your website to keep it healthy.

If you are unable to maintain and upgrade your site, and are infected with malicious software, Google will blacklist your site. Your site will be flagged or removed, resulting in a significant drop in your rankings. Google blacklists around 10,000 websites daily, so you can imagine how hackers are attacking websites on such a high basis. Make sure your website is not prone to such attacks because if you are blacklisted, you will lose around 95% of traffic on your site.

Has your site been hacked?

This is one question you need to find an answer to. On your site’s search results, if you see a warning saying ‘This site may harm your computer’, you can be sure that your site has been hacked. If you still click on this link, you will see a message saying “Danger: Malware ahead!”

If you have an account in Google Webmaster Tools, Google will alert you for any malicious activity in your account. It will also send notifications to your domain email accounts.

If you haven’t received any alerts or notifications but, you still want to check for any malicious activity, you can visit the Search Engine Ranking Report site and use the free Malware Scanner tool.

How to fix the hacks?

If you have found hacks on your site, you will want to fix the issues. Obviously it will cost you thousands of rupees and sometimes lakhs but, you need to get it corrected. It will take a lot of time to get rid of the malicious code, rebuild your content and getting de-blacklisted but again, it needs to be done. Apart from keeping your site updated and backing up your site regularly, you also need to invest in some real-time monitoring, which will check for malicious activity on your site and fix and clean it instantly.

 

As you know, prevention is better than cure. So, always go for highly secured website and backup system in place, so that Google loves your website. Jain Technosoft is one such name in the industry that has an expert team of professionals who can take care of your website’s security and also rank the website on the top of search results for longer.

How to Increase Page Views and Reduce Bounce Rates?

You may think that bringing visitors onto a site is the most difficult task after creating a website. But, a bigger difficulty is having the visitors stay for a longer time on your site and reducing bounce rates. You may see visitors coming to your page but, not staying there for long and quickly navigating away. Why is this so? You may be having amazing content to share and a great design too but, you might still be facing this problem. Don’t worry. Follow the tips we bring to you in this article and you won’t be complaining any more.

reduce-bounce-rate

Avoid long posts

First of all remember that even if you have excellent content, viewers won’t be reading it if it is a very lengthy one. Chunks of content placed on a page are very boring to read. Add images and infographics to your blogs and cut down the content to the minimum. Even if you wish to write down all you have thought of, break the content into multiple short articles rather than having a single elongated one. Short articles add interest for the users and then you can advise them to read your next article for more information. If the readers are interested, they will definitely read the next one and then the next and so on. This way, you will be able to compel readers to read the entire content but, in an interesting way. Also, this will increase the time they spend on your site and also your page views.

Use fragments of content on your home page

Just like it is recommended to split long posts into many tiny ones, it is also suggested to quit having entire length of any blog on the home page. Use a fragment of your blogs on the home page, to give your readers a glimpse of what you have to offer. Leave the fragment incomplete by adding the “Read more” button at the bottom. Those who find the fragment interesting will want to go to the page were the entire blog is posted. This will again increase page views and keep the visitors interested. Also, this reduces the loading time of your home page. This is a benefit because visitors don’t stay for more than 5-10 seconds on a page if it takes time to load. So, if you have lots of content on your home page, it will increase the loading time, which will result in higher bounce rates.

Suggest some related posts at the end of every blog

If you have blogs that in some way or the other relate to the blog your visitor is on, make sure to mention it at the end of the blog. For example, if the reader is on a blog that shows the benefits of buying a villa, at the end of this post, give a suggestion to the reader to go to the blog which talks about how to decorate a home. A person who is looking to buy a villa will definitely decorate it after purchase. So, he would consider reading your suggested blog in search of new ideas. This technique will keep readers interested and will increase page views and the time users spend on your site. Don’t forget to add this ‘Related posts’ or ‘Suggested posts’ section in every blog you write.

Utilize your sidebar effectively

You have the sidebar space on your site. Use it effectively to increase page views. How? By simply mentioning a section about the most popular or most liked posts on your site. This will interest the users to know what is in the post that made it the most popular and most liked one. You can keep updating this section every week or every fortnight.

All the above mentioned tips will bring a better user experience, which means happy users, and users who are happy to be with you, will consider coming to your site again. The more the users are on your site for a longer time, the more search engines will consider you. Thus, by following the above mentioned tips, you can improve your SEO. For more assistance and better search engine optimization services, you can get in touch with Jain Technosoft, who has a professional team that works on a multi-step process that ensures high ranking of your site in search engines and also improves your conversion rates. They will help you stay on top of SERPs for a longer period of time.

Guidelines on How you can Protect Your Site from Getting Hacked

website-hack

Hacking is an issue that has been faced since a long time. People are hacking websites, email ids, social media profiles and everything they can. It is not necessary that websites are hacked to steal your data but, it may even be to use your server as an email relay for spam or to setup a temporary web server to send illegal files to the users. Hacking is done through automated scripts. Last year saw a 180% increase in the number of sites getting hacked! Hence, we bring you a few tips that you must follow to prevent your website from facing hacking issues.

Passwords

It is a well-known fact that you must have a strong password to protect anyone from hacking it. A strong password means one which is long – more than 8 characters in length, because longer passwords are harder to guess. Your password should also include a combination of numbers and alphabets, with a mix of upper case and lower case letters. Keep your password complicated for others to guess but, easy enough for you to remember. You can turn on a 2-factor authentication for strengthening your account’s security. You should store your password as encrypted values, preferably using a one-way hashing algorithm like SHA or you can also salt your passwords using a new salt per password. Remember not to use the same password across multiple services.

Hosting Provider

Check with your hosting provider to offer you with support for dealing with issues related to website hacking. If you do not have a hosting provider, you need to be well-prepared yourself to deal with such complex issues related to website security. Generally, the hosting companies take care of applying security updates for the operating system you are using. So, be sure to check with them.

Error messages

When sending error messages, be careful about what you indicate. Be very cautious while using the language to communicate with the users. In a login form, if a user types incorrectly, you must only say “Incorrect username or password”. Do not instead indicate which one of the two is incorrect. For example, if you indicate that only the password is wrong, and the person trying to login is a hacker, he will now only have to concentrate on hacking the password because he knows that the username is correct.

Software

Ensuring that all your software is up-to-date will keep your website secure. This applies to both server operating system and any software you may be running like CMS or forum. Outdated software is a very common way in which a hacker can get control of your site. So, make sure to keep your plug-ins and add-ons updated. Some softwares like WordPress, Umbraco and CMS notify you of available updates when you log in. Make sure to keep them updated with time.

File uploads

Allowing users to upload files on your website can be quite risky. It is possible that an uploaded file can contain a script that can open up your site when executed. So, you need to treat your uploaded files with great caution. You need to stop users from being able to execute a file that they upload. What you can do is rename the file on uploading to ensure the correct file extension or change file permissions. You must also prevent direct access to uploaded files. Hence, you will need to create a script to fetch the files from the private folder and deliver them to the browser.

Validation

You must always consider validation done on both the browser as well as server side. Browsers are well-built to get hold of minute failures like a certain field left blank while filling a form or when you enter a text in a numeric field. If these failures are neglected, you may be in for a malicious or scripting code being inserted into the database. Hence, make sure to check for browser validation and deeper validation server side.

If you want to have a secured website from a trusted web hosting company, Jain Technosoft is where you should come to. They are also one of the leading SEO companies in Bangalore, who have a skilled team of web developers and web designers to create the perfect website for you.

What Are The Features Of A ‘Good Link Profile’?

According to Google’s algorithm, a link profile of a website is one of the major reasons for a site’s higher ranking. A link profile is more than just backlinks. A good link profile has lots of high authority links and no spammy links.

Here are the features of a good link profile:

Anchor text

As we know that backlinks are the most important aspect of a good link profile. Similarly, the most important feature of backlinks is anchor text. Branded anchor texts are those which include the brand name of the company. A link profile that shows diversity in the form of branded anchor texts is what Google considers a good link profile.

Authorized linking sites

The value of a website increases when it receives a link from a high authority site. Also, the link should be one that can be followed. If it is a link with the “nofollow” tag, Google does not transfer PageRank or anchor text across these links. This causes a drop in the target links.

Relevant linking sites

The backlinks for a site must come from sites with a similar topic. A good link profile has links with relevant content that surrounds the anchor. When a site has relevant links from sites that are in its niche and when the content displayed is also closely related to its niche, the value of the site increases.

Internal linked pages

It is important that links connect deeper with the site’s structure. Generally, the links always connect to the website’s homepage. But, it is necessary that the internal pages of the site are also strengthened with backlinks in order to provide higher authority of the site as a whole. The deeper the link goes into a website’s structure, the more valuable it is in a link profile. Hence, it is important for you to provide strong content, which will provide linkable value for those internal pages. If your website has links to a majority of your pages like Homepage, About Us, Contact, Blog and other pages, it signals that you have a good link profile. A good website has many linked pages. The broader the distribution and diversity of linked pages, the stronger the link profile.

Number of links to a page

As we read earlier, the more links a page receives, the better. But, this is not effective if the links got are all from the same site. Multiple links from a single site do not add value to your site. Getting many links from one site is not harmful but, neither is it profitable. You will want links to your pages from different sites.

No paid links

People are paying to get more links in order to get high page rankings. Links are bought, paid and sold, which is a very wrong practice. Paid links are actually spam. And, if Google finds out the presence of paid links in your link profile, you will be highly penalized.

Now that you understand the features of a good link profile, you will know better what strategies to use. But, one of the most important things to keep in mind is good content marketing. Great content brings more links.

If you want to build a website with great content and all those features to bring in more links to your site, you can approach Jain Technosoft, one of the leading web development and SEO companies in Bangalore.