What Are The Basic Principles Of Branding?

A brand is the identity of your business. It speaks about what you are and what you do. Branding is very important in order to develop recognition for your business so that you can thrive in this competitive world. But, before starting off, it is important that you understand the basic principles that your brand must suffice.

branding-photo

Appearance

Speaking of any design, the first thing that comes to mind is its appearance. In case of branding, the appearance will include the business logo, colour scheme, its design, images, fonts and all other stationery. Appearance is what creates a first impression. It is this first impression that highly decides whether your prospective client stays on your website or moves on.

Content

If your website contains blogs or any other content format, then content becomes one of the very important aspects of building a brand. Blog posts are likely to be indexed higher in SERPs and shared further on social media platforms. And, if you have the right content, you can definitely attract a large number of potential clients. Remember, all that you write is going to be a reflection of your business. So, make sure to have content of the highest quality.

Relevance

You must be able to target your potential clients with your brand. Your clients must be able to understand how your business relates to their requirements, and the value that your business offers them. You must stand out from the rest of the crowd to prove that your brand is diverse. In order to attract more customers, you need to first understand who you want to target and what kind of audience they are. This means you will need to do a lot of research. You may speak to your existing customers to understand why they believe in you and what more they expect from you. This will help you make any appropriate changes if required.

Reputation

Reputation is about how others perceive you. Obviously you can have no control over what people think about you but, you definitely have complete control over what you say and do. Whatever you do has a great impact on the opinions of the audience. So, you must understand what your customers want from you and deliver what you promise them. Put in your best to deliver what your brand’s message guarantees. Make sure never to break the trust that your customers have on you.

Consistency

Your website has a great appearance, is relevant enough and has a good number of customers. Everything seems to be alright. Your customers know where they are and what they are reading, which is why they are on your site. Now, they have built an image about you in their minds, and when they plan to return to you the next time, they expect the same consistency from you that you have shown them now. And, what if you fail to meet their expectations? In order to avoid this situation, you need to remember that everything you have on your site should reinforce your brand. Moreover, all that you keep updating should also maintain a consistent tone. While meeting the needs of your clients, make sure you are not too flexible to have your brand’s message adulterated.

Presence

You need to be able to be found and seen, and for that you need to build up your presence to reach a wider set of audience. You need to market and promote your business through advertising. Make sure that while you are invest in advertising, the medium that you use targets your potential clients. Social media is a great way to build an online presence. Use this most popular yet inexpensive method to reach out to a large set of online audience.

Remember that it takes lots of efforts and time to be able to build a brand and your presence in the market. Don’t expect results to show up just like that. You can have an experienced branding company to help transform your business through outstanding brand strategies and marketing plans to deliver strength, innovation and professionalism to your clients.

SUMMARY

Branding requires lots of time and effort. You need to work upon its appearance, content and relevance in order to attract a large set of audience. Build up a reputation and make sure to maintain the consistency so as not to lose your clients. Also, out in efforts to make your presence felt.

 

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4 Tools To Find Out The Amount Of Traffic A Website Gets

There are various reasons why you may want to find out how much traffic a website is getting. It may be because you want to check how much traffic other websites in your niche are getting so that you can compete with them. It may be because you want to start up a website and want to research the niche to find out how much people are interested. Whatever the reason may be, there are many ways you can find out traffic data of a particular site. Although it is difficult to measure the traffic of a site accurately but, there are many tools that can give you approximate values of page views and unique visitors. Listed below are 4 of the best tools.

Tools-To-Find-Traffic-of-Website

Google Adwords

Google Adwords is one of the best tools for monitoring website statistics. You can use the Display Planner to learn about a site’s traffic and demographics. You can monitor worldwide stats as well as stats by region. You can get all the basic stats with Google Adwords like page views, unique visitors, demographic details and more. To get the information, you need to go to Display Planner and sign in with your Google Account. Then, you need to put in the site’s domain for which you want to get the information in the search box. Remove geographic targeting to see global traffic, and click ‘Get Placement Ideas’. This will show you the average impressions per week of the domain.

SEM Rush

SEM Rush helps to find information about your competitors’ paid ad campaign and other details. You can get lots of information revolving around organic search traffic for any website. All you do is put in the website URL and you will know how that particular site has fared in organic search over time. You can split this data by country, which will let you know which sites are sending traffic. You can also check for keywords that are bringing the most visitors. You can estimate how much traffic a website gets for every keyword based on position and search volume.

Alexa

Alexa tracks statistics for those who have the Alexa toolbar installed on their browser. Thus, the data represented is not very accurate but, it gives a rough idea of a website’s popularity. Based on a combined measure of page views and unique visitors, Alexa gives estimates on the number of search analytics, audience information, bounce rate and much more. If you use Chrome, you can install the Alexa extension; if you use Firefox, you can get the Alexa add-on; and if you use Internet Explorer, you can download the Alexa toolbar.

SimilarWeb

SimilarWeb is a website traffic checker that is more accurate than the others with lots of more details. It gives you a line graph with values for the number of daily unique visitors and the sources. You can learn about the site’s traffic, countries that are sending the most traffic, how much time users spend on a site, keywords that bring in organic referrals, top referring sites, top destination sites, audience interests, display ads and much more.

 

If you are worried about your position and ranking on the Web, and you are not getting the desired traffic on your site, then let the best SEO company in Bangalore help you with their proven SEO strategies, techniques and tactics to increase the number of visitors to your site & obtain a high rank on SERPs.

SUMMARY

Keeping an eye on your competitors’ websites is important. You can keep a check on the amount of traffic they are getting, their page views, unique visitors, ranking keywords, bounce rates and much more by using tools like Google AdWords, SEM Rush, Alexa and SimilarWeb.

Google Considers Adding New Factor in Google’s Ranking Algorithm- SSL Site Encryption

Google uses about 200 ranking factors in their algorithm-some are proven, some are controversial.

Matt Cutts at Search Marketing Expo said that he’d like to see Google make SSL site encryption a signal in Google’s ranking algorithm.

Barry Schwartz at SMX sister site Search Engine Land wrote at the time, “Let me be clear, Matt Cutts, Google’s head of search spam, did not say it is or it will be part of the ranking algorithm. But he did say that he personally would like to see it happen in 2014”.

Wall Street Journal reported that Cutts also has spoken in private conversations of Google’s interest in making the change, according to a person familiar with the matter. The person says Google’s internal discussions about encryption are still at an early stage and any change wouldn’t happen soon.

A Google spokesman said the company has nothing to announce at this time.
As of now there is no comment from Google but Matt Cutts would love to see Google reward websites that deploy better security.

SEM vs. Social Media. Which will help you achieve your marketing goals?

Beyond the traditional marketing methods of including your web address on your business card and other printed materials, there are two primary methods to drive traffic to your site: Search Engine Marketing (SEM) and Social Media Marketing.

With limited budgets or limited time, which is the right strategy for your Company? Let’s have a look at some of the important points.

  • Audience behaviors in search vs. social media

Understand how people behave both on social media and search engines, review data such as when they use each and what they do or look for in search vs. social media. Compare the queries people use on search and social media. Once you have a good grasp of your audience behaviors on search and social media, think about the roles of search and social media and align them to your digital marketing projects.

Social impacts on SEO

We now see more impact from social media on the organic search results i.e. social sharing, reviews, authorship, etc. We have to admit that user-generated content such as a customer’s review on a product or a service is one of the biggest factors that impact buying behavior. Social media can actually help in your link building and contribute to raising your rank on search results. Digital marketing strategy should leverage the social activities and social assets to improve the organic search performance.

  • Integrate search and social 

As long as you think of search and social media as separate projects and place them in silos, you won’t see the maximum impact of your business. The search keywords, social conversations and the target audience behaviors are some of the key information that you should be sharing between the two.

  • Set the best practice and make Sure everyone follow it

Next step is to pull all the findings, goals and process into a best practice guide for your digital marketing team and provide the training so that everyone understands it, and enforce the guide among all concerned parties.