Usage of mobiles has extended too far. People are using mobiles for everything – apart from making calls and texting, people are using them for surfing the web, shopping for products online, ticket reservations, playing games, listening to music, watching movies, etc. There are more than 7.2 billion mobile users around the globe at present. Around 80% of internet users own a mobile; 51% use their smartphones for using the web, while 42% use the desktop/laptop to do so. The eCommerce business owners say that a significant amount of their traffic comes from mobiles. On an average, this number has been calculated as 45%.
With the rise of mobile phones and mobile phone buyers everyday, there is only going to be a rise in the number of mobile searchers. With smaller screens than desktops and users becoming impatient day-by-day, it is very essential that the webmasters create a great mobile friendly website and have a focused mobile marketing strategy. There is lots to consider if you don’t want to miss out on a big lot of potential customers.
Smartphones can do almost everything a laptop or desktop can. They can show all those images and videos that can be seen on a laptop. The only difference is that their screen size is smaller. So, you need to understand that all the content you provide on your website needs to be able to fit well in the small screen. The same image should be clear and visible on the larger screen size as well as a tiny one. There should be no distortion. Same goes for videos. Regarding the text, make sure to use only one or a maximum of two font styles and sizes. Having too many different styles and sizes on a small screen will make it too disturbing. Make sure your website on a mobile device doesn’t look cluttered and messy. Responsive websites play a very important role in mobile marketing strategy.
It is important that your website can be easily accessed across a number of devices and online channels. You should have fresh and unique content in order to attract users’ attention and your website should be easy to navigate through on any device or platform. Around 30% of traffic driven to a website is from social media. So, you need to make that passage from one platform to another as smooth as possible.
Make sure your website doesn’t take too long to load. Include relevant images and videos but to an extent that it doesn’t hinder the performance of the site. Also, check for other problems that might be slowing down your website. If the website takes too long to load, the customers are likely to navigate away within a few seconds.
Understand your audience
The strategy you plan should be based on what audience you want to target and by understanding what the audience would be needing from you. If you already have been in the business for some time and want to revise your marketing strategy, the best way is to talk to your customers and ask them what they think about your brand and what they expect from you. Ask them for their feedback on your products and services. You can also prepare a questionnaire or survey form and have it filled by your current customers. Analyze your customers’ behaviour, engagement with your website and how they make a purchase, and see where you need to improve.
Scan your competitors’ activities
You may also see what your competitors are doing and what they are offering. Make sure to see what other people in your own industry are doing. There is no point in following those successful brands or strategies that do not cater to your segment or audience type, no matter however successful they are.
Test and evolve
You have created all that is needed and you think it’s done? No! You need to keep analyzing the market from time-to-time and keep testing your website and other elements regularly to make sure your customers are satisfied and you are meeting the changing market trends. Everything needs to change after a certain amount of time. Evolve your strategies to meet the ever-changing market requirements.
Jain Technosoft is a leading website development company in Bangalore who has an expertise in creating responsive websites. They can also help by building a perfect Digital Marketing Services for your business based on your industry type and requirements.