Google Considers Adding New Factor in Google’s Ranking Algorithm- SSL Site Encryption

Google uses about 200 ranking factors in their algorithm-some are proven, some are controversial.

Matt Cutts at Search Marketing Expo said that he’d like to see Google make SSL site encryption a signal in Google’s ranking algorithm.

Barry Schwartz at SMX sister site Search Engine Land wrote at the time, “Let me be clear, Matt Cutts, Google’s head of search spam, did not say it is or it will be part of the ranking algorithm. But he did say that he personally would like to see it happen in 2014”.

Wall Street Journal reported that Cutts also has spoken in private conversations of Google’s interest in making the change, according to a person familiar with the matter. The person says Google’s internal discussions about encryption are still at an early stage and any change wouldn’t happen soon.

A Google spokesman said the company has nothing to announce at this time.
As of now there is no comment from Google but Matt Cutts would love to see Google reward websites that deploy better security.

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